Meet Paula - Mom, Founder
Chief Snack Sourcer
Paula is the mom behind SampleIt and a passionate advocate for making healthy snacking easier (and more fun) for families. After her own health journey in 2021, she became deeply committed to clean eating—and wanted to help other busy parents do the same.
"I started Sampleit because I know how hard it is to find snacks that are both better-for-you and taste good! I wanted to make it easy—and actually fun—for kids to try healthier snacks."
The Origin Story
A personal path to cleaner eating sparked a bigger mission: making it easier for families to discover better-for-you snacks their kids will actually love.
Where It All Began
Back in 2021—post-COVID and done having babies—I finally hit that point where I was ready to focus on myself again. I started working with a dietitian (Liana DeLoid) as well as a gut health expert, and a few other holistic specialists. Over the course of a year, I lost nearly 30 pounds—but more importantly, I learned how much food affects our health and how we feel—and what sustainable, healthy habits actually look like. That journey changed everything.
Inspired by a Personal Struggle
Once I realized how much better I felt just by changing what I ate, I couldn't ignore the power of food—and I wanted that for my kids too. But getting them to try better-for-you options? That was a whole different challenge.
When the Idea Hit Me
I started turning trying new snacks into a game just to get my kids to actually try them. They'd taste a snack and rate it—and funny enough, making it a game actually worked. That's when it hit me: what if families could actually sample snacks first, before buying the full-size box?
The Mission
Sampleit exists to make healthier choices feel easier, more accessible, and realistic for families—so we can feel good about what we're feeding our kids. At the same time, it helps shine a light on the mission-driven brands that are working hard to make our food system better for everyone.
Our Dietician
Our Trusted and Practical Nutrition Advisor
Liana DeLoid, MS, RD, LDN, is a registered dietitian with over 15 years of experience helping families make healthier choices without the stress. She's not just a nutrition expert—she's also a mom of two, which means she gets how chaotic snack time, dinner time, and everything-in-between can be.
She is the founder of Engaging Nutrition, a private nutrition practice based on the North Shore of Boston. She works with individuals, families, and companies across the U.S., always with the same mission: to make healthy eating feel more doable.
Liana DeLoid, MS, RD, LDN
Founder of Engaging Nutrition
How We Curate
Behind the scenes of our careful curation process
We Find the Snacks
We source everywhere from big grocers, to specialty stores, to Amazon and beyond to discover the best snacks for your family.
We Check the Ingredients
No artificial junk. Every snack is vetted for nutrition, clean ingredients, and minimal processing. That means no inflammatory oils, no gums or fillers, and no artificial sweeteners.
We Taste It First
We make sure every snack passes the taste test before it goes in the box—because let’s be honest, kids won’t eat anything that tastes like cardboard. We never compromise on flavor.